"Misguided" - my book about a summer in Greek tourism
" Misguided " was launched in April 2022, by online Publishes Ishin Daishin, London, UK. Misguided reconstructs in great detail the 1990s summer season Ruard spent as a tourleader on the bus, from Athens to Crete to the remote island of Chios. Starting this career out of sheer economic necessity, Ruard quickly learns how to operate in a world of conflicting interests, local tyrants and flabbergasted tourists - taking the reader on a tour where one learns a lot more about Greece than in any guidebook, while embracing the central message of the tourist trade: always keep smiling. He thought that his brand new degree would open the door to a posh job in Athens, but his depleted bank account had other plans. Before he knew it, Ruard became a holiday rep for a small Greek tour operator. What followed was an eventful summer of dodgy travel agents, noisy hotels, demanding customers, undercover guiding by not-so-official tour guides and coaches that were way too small (or way too bi